Citrus

Green Apple

Head notes

Peach

Jasmine

Iris

Heart notes

Sandal Wood

Cedar Wood

Warm notes

It opens with a mix of citrus fruits to express the liveliness of New York City. In the heart notes the uplifting Nectarine reveals an exhilarating fruitiness, utterly modern and sophisticated. In the base notes a feminine and elegant floral bouquet of Iris and Fresh Jasmine to highlight the fashion spirit of New York.

Packaging

The colour of the jus in the bottle is light green,in contrast with the pink base closure and stamp.

The famous New York skyline can be seen on the pack, with the majestic Empire State Building. A metallic finish gives to the whole a sophisticated touch.

Visual

The city skyline seen from a yellow cab

The visual features an exclusive and original illustration created by Emiliano Ponzi.

The setting is Times Square, with its billboards, dazzling lights and neon signs.

A couple can be seen inside an iconic yellow cab while they tour through New York City admiring the skyscrapers’ silhouettes and the city that never sleeps itself.

The taxi windows reflect the incredible New York skyline.